Calvin Klein Menswear – History and Growth

July 27, 2021 4:35 am

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Calvin Klein Menswear is known for its designer name and high quality, fashionable garments. The brand originated in New York City originally selling men’s underwear, but in the fifties, they began specialising in menswear, eventually selling everything from suits to boots to hosiery, jeans, belts and more. Calvin Klein clearly understood that his brand should cater to the male consumer and also for women as well. From the very beginning, the company focused on making clothes that were not only stylish and comfortable, but affordable as well.

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The very first year the company was in business, there were very few men’s items offered for sale, and Calvin Klein quickly realised that the market was fairly limited. In their second year, however, they added a menswear section to their catalogue. This was a great idea, as Calvin Klein makes great dress shirts and suits, and it was clearly a natural extension to sell more of these items. However, this did not stop them from expanding their product line any further. In their third year, they added handbags, wallets, belts, hats, and even shorts and jeans to their already extensive product list.

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Calvin Klein has proven over the years that they understand the needs of a man who is dedicated to his appearance. While Calvin Klein didn’t achieve the success they had hoped for in their first year, they have undoubtedly grown into one of the most popular underwear companies in the fashion industry. And with their continued expansion, they will no doubt only continue to improve as more and more men shop for their items at stores like Louis Boyd.