In order to get the most out of Twitter for your business, it also means making sure that you are keeping up to date with all the latest news and gossip. By being able to keep up with the latest news you will be able to gain followers who are interested in what you have to say and this in turn can help you gain more customers.
You should ensure that you brand your business page so that it reflects any other social media platforms that you use as well as your website and you may want to talk to a Food PR Agency such as https://www.leapfrogpr.com/food-pr/ to ensure that you are making the most out of all of the PR and marketing options that you have available to you.
It is important that when you use Twitter that you engage with others posts from influencers and well known people in your industry in order for you to be seen as an active user of the platform, rather than just someone that is scheduling posts to go out and not engaging with any of their potential customers. In order to do this successfully you should think about other accounts that you can follow as well as having some brand tone of voice guidelines so that whoever does your social media marketing for you can ensure they sound like yoru business.