The design of a logo can be the difference between a customer seeing your brand stand out among others or scrolling past it completely. Once you have a potential customer hooked on the design, your concepts and product interest should follow naturally as they will already be invested in your message. Here are some tips to design an eye-catching logo:
- Keep it simple
It is inevitable that during the design process, you will have multiple different ideas that are unlikely to fit together as one. Try and choose one simple concept that you feel represents the message that you want to get across. A logo should be easily recognisable therefore avoid using too many colours or complex graphics.
- Representation
Your choice of branding will be more successful if it fully represents your brand and the specific industry. If the concept is muddled and customers are unsure what your logo is promoting, then this will decrease interest. Keep it aligned with brand values, personality, and overall aim.
- Typography
When scrolling past dozens of brands, it is important that the name and concept that is written can be easily understood. A well-designed typography is when you consider a font that is legible and matches your brand’s personality. For example, use playful coloured lettering if you are a children’s brand.
- Taglines
There is a fine line between a catchy tagline and a phrase with no relevance to your brand. Try and use a tagline if you feel the brand name needs clarification. It will need to fit in with the logo in a format, and make sure it is not too long and wordy.
- Colour
This may be an obvious one, but a helpful way to see the effect of colour is through market research. Have a look online at various brands’ logos and see what colours do or do not stand out to you, and why. Consider the ‘colour psychology’ and how colours evoke different emotions too.
- Don’t do this alone!
The best way to check a logo concept is through feedback. Ask your colleagues or potential customers to ensure the logo resonates with your target audience. If you are struggling with creativity, or your company needs a rebrand, a great idea is getting the help of a Brand Strategy Agency such as www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency who can help with elements like web design, rebranding and sales presentation to give your brand the boost it needs!
