Floristry is the commercial production, trade and commerce of flowers. It encompasses floral architecture, flower arranging and decoration, floral designing, flower preservation, flower marketing, flower delivery and merchandising. Wholesale florists sell bulk flowers to professional dealers in the wholesale trade. They can also be individual florists who grow and deliver flowers like a Flower shop Tewkesbury way. Wholesalers usually have their own packaging and delivery arrangements.
The florist business is closely connected to marketing of flowers, as in any other industry, a firm with a good marketing strategy will be able to survive and thrive. Florists are always on the lookout for new patterns and designs and are aware of the latest trends in flower preservation and exhibitions. Companies such as Flower Shed Tewkesbury way create some incredible flower arrangements and bouquets for their customers.
The cost of starting a flower shop is not cheap and depending on the location, space and the size of the establishment, it can be very expensive. The cost varies with the location, number of employees and the scale of the distribution network. Some flower shops that operate online have minimal operational costs while larger shops need to consider all areas such as space, manpower and transport costs. Florists who decide to start a new business will have to weigh the costs involved in setting up, buying equipment, marketing, storing and delivering the products, as well as hiring sales staff, marketing consultant, security services and other services needed for the store.
