Generative AI is changing the way you use SEO. Tasks that used to take you hours are now much quicker to complete. Whether you’re researching keywords, planning content or looking for gaps on your website, you can make use of AI tools to speed up the process.
AI can help with research
Keyword research is an area where AI’s making a difference. You can quickly identify related topics and common questions people are asking rather than having to sort through long lists of search terms manually.
For example, say you’re researching a phrase such as “SEO agency near me”, AI can suggest related searches and content ideas. Some businesses also look at examples such as https://www.nettl.com/uk/seo-agency-near-me to see how local search terms are being used.
It still needs a human touch
AI can help you to create outlines, draft content and things like that, but you’re still going to have to check everything carefully. You need to make sure the facts are accurate. You’ll end up letting mistakes slip through if you rely too heavily on automated tools.
According to [Google’s guidance on AI generated content](https: //developers.google.com/search/docs/fundamentals/using-gen-ai-content), the focus remains on creating content that helps users.
Google made it clear that the quality of the content matters more than the method that was used to create it. If the information is accurate, useful and answers the reader’s question, it has the potential to perform well even if it’s not written by a human. AI is becoming a useful SEO tool, but it works best when combined with human judgement.
